Known best for her patience and love of research, sometimes even Twilight Sparkle can become frustrated when dealing with misinformation.
I’ve been asked several times by clients how I’ve acquired my knowledge of social media, including Facebook, Twitter, LinkedIn, and Pinterest. My answer: I spend most of my day clicking buttons within the platforms and reading their respective Terms of Service and Help Sections. That said, I know a lot about social media platforms, how they function, best practices, upcoming changes, frequently asked questions, and troubleshooting – but I don’t know everything. I would be lying to my clients if I said I did.
There are hundreds of employees who work at Facebook, Twitter, LinkedIn, and Pinterest whose job it is to tweak the system, update Terms of Service, fix bugs, and develop products for the future. These changes are happening daily – many times without users knowing. I am sure in the time I have taken to write this blog post at least one of the platforms has made a small change.
While there are plenty of individuals who claim to be social media experts/gurus/specialists, I don’t want to be put in this category.
Social media is a dynamic marketing platform that is constantly changing. Because of this continual evolution, I believe it is nearly impossible to know everything – especially across multiple platforms!
That said, I frequently meet people who begin sentences with “My friend told me…” or “I heard somewhere that…” followed by a description of their social media situation. As an individual who provides social media training, I am happy to listen to these problems and, if circumstances allow, provide a simple solution.
If I can’t provide an answer, I research to find a solution. I am not in the business of providing misinformation to save face. I want to ensure that the information I provide is correct and accurate.
Because I provide business with social media training opportunities, and I want to ensure that I can provide the best possible service to my clients.
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