I’ve heard it dozens of times:
“I have a LinkedIn profile, but I don’t know what I am doing.”
Because this social media platform has dubbed itself, the “professional social networking site,” it has gained significant ground with professional industries. As a result, LinkedIn has become an important piece of the social media puzzle. LinkedIn provides its users with the opportunity to connect online with colleagues and business associates, as well as potential clients and connections.
Today I want to provide you with three tips to brand yourself on LinkedIn.
1. Upload & display a professional profile picture
While this may seem like an obvious point, uploading a professional (and current!) profile picture is important. Users connecting with you want to ensure they are connecting with the right person. Think about the last time you were at a Kingston Chamber of Commerce Mixer when you met 20 new people. Now try to remember what they looked like. Tough, eh? Including a picture on your profile will instill confidence in users wanting to connect with you – that the profile they are viewing is connected to you.
2. Update your headline
A headline is the second thing that LinkedIn users will read about you, when searching or viewing your profile. It is important, therefore, to describe, in under 10 words, what you do. This can be a challenging exercise, but boiling down to the essence of what you do is important. Here are some examples of great headlines:
a. Helping clients find solutions to manufacturing problems.
b. Strong track record of building great organizations.
c. Connecting local business with local talent.
d. Training people how to be more effective on Microsoft Office.
Those four examples provide you with a good idea of what that individual does. It’s more clear than “consultant” or “sales representative.”
3. Tell people what you do
The field marked “Current Position” is your opportunity to shine, and explain to the world what you do! Focus on what you do for clients (e.g. reduce office inefficiencies, solve workplace conflict, increase sales, or reduce workplace stress). Once you’ve wrapped up, include contact information via phone email, so that it is easy for people to contact you!