This morning while I was reading my Twitter feed I couldn’t help but notice the variety in Twitter photos. It seemed as though everyone has a different idea of what image represents their business best. Depending on the photo, however, I quickly developed an opinion of their brand. This is a part-serious and part-sarcastic blog post about Twitter pictures.
I have summarized the six most popular Twitter photos below:
1. The Egg: Folks, if you’re on Twitter and have more than 1 tweet you should not have the egg as your picture. While it comes in several colours, the egg tells me that your business has no idea how to use this social media platform. Read on for ideas of pictures to upload.
2. A Logo: A company logo Twitter picture indicates that the business views corporate branding and consistency as critical to their overall marketing success. It screams: “We’re a social media savvy company that values brand consistency!”
3. Professional Head Shot: My business falls into this category, and can you blame me? I am the face of my business and want people to feel comfortable with me and my tweets. More importantly, this picture makes the statement: “I am here to do business!”
4. Amateur Head Shot: If you’re using Twitter to promote your business, I hope this does not apply to you. This type of Twitter picture indicates that the user uses Twitter for personal reasons, likely to follow celebrities and engage in lighthearted conversation.
5. Product Picture: While I think it is important to showcase your business’ products, I don’t think the Twitter picture is the right medium to do so. Uploading a picture of a product indicates that either a) your logo is either too long or tall, or b) you don’t yet have a logo. Save your product picture for your Twitter header or background.
6. Non-Relevant Photo: If your business’ Twitter picture does not fall into any of the above categories, it is likely a random generic business photo. (You’re one step ahead of the eggs!). This tells me that the business is trying, but certainly needs some proper social media training, and perhaps assistance with your branding.
Have you noticed any Twitter pictures that do not fall into any of the above categories? Share below!