1. Change The Background
Although Twitter supplies 19 pre-made background option, users have the opportunity to upload a custom branded image. So why not get creative (or get your graphic designer to get creative) to develop a background that represents your brand. A simple background that showcases your logo, or an intricate background that includes all your social media contact information – both are great options. I love what Halton Recycles did for their background. Because they have a number of individuals updating their account, they include their photos, names, and Twitter handles so that residents know who they are communicating with!
2. The Header
This is a new change to the Twittersphere as of late September 2012. Users now have the ability to even further brand their image via their Twitter profile. The folks at Twitter have realized that we are a visual generation who constantly seek images to which to relate. While users are still waking up to this change, why not be one of the first in your social circle to make this leap.
Note: The image dimensions are 1200x600px, and a max size of 5mb.
3. Your Profile Picture
Okay folks. This is not the first time I have told you about Twitter Profile Photos. First, find one that represents your brand. This could be your company logo, a variation of your company logo, or your professional photo. Now take this image and upload it! No one wants to follow a yet-to-be-hatched Twitter egg. Kingston’s KEYS Job Centre developed a custom Twitter profile picture to advertise their job postings!
4. A Descriptive Bio
To follow you, to not follow you… that’s the question. By providing a descriptive and relevant Twitter bio, users will be able to determine if you’re an account that is worth following. Include key words about your business, and the product/service that you offer. It is very clear what @MenchiesKTown is providing to Kingston – FroYo!
I hope that you take advantage of these great branding opportunities!