Many businesses have utilized advertising on Facebook to promote their business’ products and services. Facebook makes it easy for advertisers to design an ad and target it to a specific group of people.
But did you know that businesses can advertise on LinkedIn?
Today I will bring you through an example of developing an ad for a small business in Kingston, Ontario, Canada.
LET”S GET STARTED
- Visit: http://www.LinkedIn.com/advertising
- Create a Campaign Name
- Choose a language
- Choose media type:
Basic: Includes ads that include only text and static image
Video: Includes ads that include video
5. Choose the advertisement’s destination. This can be either an external website landing page, an advertiser’s professional LinkedIn profile, or any of the pages you have developed in on the Company Page
DESIGN YOUR ADVERTISEMENT
6. Create a headline for the ad. The length of the headline can only be 25 characters.
7. Create copy for your advertisement. The length of the copy can only be 75 characters.
8. Include a picture:
SIZE: 50px by 50 px
FORMAT: gif, jpg, png
TARGET THE AD
Within the targeting options, advertisers can be as casino broad or as specific as they require. Targeting options include: location, company, job title, school, skills, group, gender, and age. For the purpose of this example we will focus on location and group.
9. Choose a location. The targeting funnel begins with continents, then countries, states/provinces, and finally regions. For the purpose of this example I have chosen:
– Canada – Ontario – Ontario, Canada
10. Choose a LinkedIn group to target. For the purpose of this example I have chosen two groups:
– Greater Kingston Chamber of Commerce
– Kingston Economic Development Corporation
– Ontario East Economic Development
– Kingston Small Business Forum
NOTE: Advertisers must ensure that advertisement targets over 1,000 individuals, otherwise the ad development will not proceed.
11. Advertisers can choose either a Cost Per Click (CPC) or Cost Per Impression (CPM) payment method. CPC means that the advertiser only gets charged when a LinkedIn user clicks on the ad, whereas CPM means that the advertiser gets charged for each 1000 impressions of the ad, whether action was taken or not
12. Choose a daily budget. This can be as low as $10/day.
Has your business used advertising before? How did it work for your business?