While Facebook has been around for 11 years (Yes! It started in 2004), Pages have only been available since 2008. Despite being available for 7 years, many businesses and organizations are still trying to determine how to leverage this platform for their business’ professional gain.
I admit that setting up a Facebook Page is easy. The challenge begins at the first post: “What content should be posted?” “How often should we post?” “When is the best time to post?” “How do we get “Likes?” “Why does no one LIKE ME?” “Is this picture okay?” “Can I talk about my business?” “Can I talk about myself?”
If these questions seem daunting, I recommend developing a social media strategy.
That said, I wanted to share my top 3 “Social Media Secret Sauce” tips for creating engaging content (and no it doesn’t involve leaving mayonnaise in the sun):
If you’re a small business owner, the best type of content that you can post is personal! Try creating a post about a recent success, or sharing a post about volunteering with your local Chamber of Commerce. I’ve said in many training sessions that: “People do business with people” and further “People do business with people they trust.”
Showing that you care enough about your community to volunteer on a committee with the Chamber, or providing a glimpse into your personality can go great lengths to developing trust with existing and future customers. That said, you need to ensure this content is business-related, and you’re not always “ra-ra-look-at-me-I-am-so-wonderful” as this will become tiresome.
If you’re a larger organization, take time to develop systems to monitor what others are saying about your brand online. Go the extra step to engage with fans and followers who mention or tag your brand. Saying “hello” and “thanks” can go a long way!
My grade 4 teacher used to always say: “Keep it simple, stupid.” (This was the early 90s, folks) In a fast-paced environment, more-than ever, society is pressed for time. So why are you making your social media complicated? Ask your fans and followers to perform simple actions that are relevant to either a) the time of year/event, or b) your business.
This can include asking fans to take a photo, use a hashtag, answer a question, leave a review, mention the company, like/comment on a post, or retweet a tweet. One click. Simple action.
For example, when I was working on the Kinsmen Dream Home Lottery I would frequently ask simple and relevant questions. I would always likes, comments, and, most importantly, reach!
Let’s get visual, visual. Humans are visual creatures who are busy! (See above) It is much easier to get someone’s attention in a cluttered environment with a photo or video, than it is with text.
When creating content, if possible, include a visual component. This can be a photo, video, or customized graphic. Think about how you use Facebook. Which do you prefer? A photo, or text?
There are some awesome programs for creating properly sized photos and graphics, including PicMonkey.com and Canva.com.
To recap. Get personal (but not too personal), keep it simple, and get visual.
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