While I graduated before a degree in social media or digital media was a “must-have” for business, I am curious as to what programs are available for students, both young and old.
I have summarized some of my findings below. Please note that these programs are in no specific order. Since I have no experience with these programs I have used direct excerpts from the respective educational institutions. If you have experience with these programs, I would love to hear your experience! If I’ve missed any, please let me know, I would love to add it to the selection
This certificate program helps learners understand how to use social media technologies to benefit organizational goals and communicate with key stakeholders. Emphasis is on the application of new and emerging technologies for those currently working in the information systems and marketing fields, as well as for those from other fields needing to build their social media skills (“UAB,” 2013).
One of the benefits to this certificate program is the program’s brevity. With only four courses, learners can quickly attain a certificate in social media.
UOIT identifies that there is a need for individuals with the knowledge, competencies and skills associated with teaching and learning in adult education environments in the digital age. The Bachelor of Arts is developed on UOIT’s strength in digital technology and Faculty of Education’s focus on learning and technology (“UOIT,” 2013).
This program has it’s perks because it is offered online. However, learners must work personal/professional schedules around the pre-scheduled synchronous group activities (i.e. all learners log in at the same time).
This program is an interdisciplinary program that capitalizes on the strengths of existing courses in Graphic Design, Communications, Business Administration, Psychology and Statistics. Four innovative courses, created specifically for the Social Media major are also included in the curriculum.
This is one of the first programs that caught my attention. Launched in September 2012, this program introduces topics of marketing, communications, psychology, graphic design, statistics, and (of course) social media. Although it is not offered online, classes are small and focuses on tactile, hands-on learning – a personal favourite of mine!
The B.S. in Marketing interweaves social media theory and practice with traditional marketing strategy. By choosing the concentration in Social Media, students dive deeper into the ever-evolving and high-growth online social media marketing environment. Students learn how to target and engage online communities, growing them and using them to spread brand messaging to new audiences.
Learners complete a business degree with a concentration in social media. I like that this program weaves critical business knowledge (accounting, law) together with social media. As we know, social media is just another business tool, and must be integrated as such.
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools.
This certificate program can be done 100% online. The five courses must be completed within a two-year time frame, and it is not recommended to complete more than three at one time. This is one of the few formal education social media opportunities I have discovered in Canada.
This program has been designed to help learners develop an understanding of social media and how to use its power to either enhance your existing business activities, or work with clients to realize their own ideas and ambitions. Learners will explore the context of Social Media within commercial and public environments, and all learning will be applied through practical and technological skills and underpinned with a knowledge of branding.
This program is offered only in-person and includes lectures and projects. Good news for students – there are no exams because the program puts an emphasis on the “real world” application.
The Social Media Marketing program is designed to provide participants with a foundation and skill set in the new, evolving world of social media tools and strategies so that they can immediately apply them in the workplace.
This is an interesting program! If I were to design formal education on social media, it would be structured similar to this certificate program. Completed over two years through in-person learning, learners develop a tactile and practical understanding of social media and how it applies to their business.
The Certificate in Social Media for Government enables professionals tasked with public affairs or communication functions (internal or external) to develop the expertise necessary to create, implement, manage, and assess social media campaigns for government organizations at the federal, state, or municipal levels.
UNIQUE! This certificate program focuses on public servants, individuals who work for municipalities and government. The program is flexible as it offers a blend of online and in-person study. Learners will require a bachelors degree to enter the program. The only negative is that learners are required to have a basic understanding of the social media platforms… this could discourage key learners.
This certificate program is designed for professionals who would like to hone their skills in how to use multimedia tools and how to harness the interactive power of the Internet to build an audience. Participants will receive training in how to build their own web presence, including a web site, a blog, an audio slideshow, and a video; as well as develop skills in social networking and search engine optimization.
This program is interesting because it focuses on social media as well as photography and video production! They are functions that work together – so why not teach them together. Under program requirements, learners are required to have a Google Gmail account – this may be a first!
University of Florida: Masters Degree in Social MediaIt’s important for higher education to stay relevant and be up-to-date with cultural change, new technologies, and innovation. By earning a master’s degree in Social Media online from UF, students have the opportunity to stay active in their current profession while building the future-focused tools, techniques, and practical knowledge to take advantage of new opportunities, add value to their current position, and expand their professional reach.
An MA with a focus on social media – interesting concept. UF has a focus on remaining current to both future and current students. This degree (one of its kind) may draw a particular crowd!
My business, Jennifer Baker Consulting, focuses on providing tactile, hands-on learning for businesses seeking assistance with their social media. I integrate guided practice into my private one-on-one sessions, and integrate opportunity for learners to practice new skills in group sessions to ensure that learners are receiving the best education. I would love the opportunity to help your business learn about the power of social media!
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