Whether you are a veteran social media user, or a beginner, it is important that you take the necessary steps to optimize your social media profiles.
What does “Optimizing a Social Media Profile” mean?
Optimizing social media profiles means putting your best foot forward on social media, which includes brand management, properly sized photos and images, as well as relevant and timely content.
Hootsuite, developer of Podium, blogged about 12 Ways to Improve Your Social Media Profiles. (Link: http://ow.ly/TbPAO). Building on the content discussed by Hootsuite, I will highlight 3 additional best practices.
Utilize Twitter Favourites
While many people use the Twitter favourite button as either a Twitter-enabled bookmarking tool or acknowledgement of a read-tweet, there is a better use of this underutilized tool.
Leverage this section of your profile by favouriting recommendations from other Twitter users.
First, use the favourite tool to bookmark tweets about you, specifically tweets that highlight the amazing person you are, and the stellar products/services that you provide. When Twitter users visit your profile they have the opportunity to visit and read these favourites.
Second, rather than listing logos of companies you”ve worked with, or including text-based recommendations, create a free Twitter widget of your favourites, and embed these real-time recommendations on your website. If people ever question who you”ve worked with/for they can review your Twitter favourites, which link to real companies.
Facebook Personal Profile
Have you checked out how your Facebook Personal Profile appears to the public? It”s about time that you learn what the public can see when they are viewing your timeline. Navigate to your Facebook personal timeline, click the ellipsis (aka. the 3 dots) on the right-side of your cover photo, then select “View As…”. Facebook will refresh your timeline to the public view of your account.
Now that you know exactly what information is available on your timeline – it”s time to clean-up your timeline, including posts, friend lists, “likes,” photos (including albums, cover online casino nederland photos, and profile pictures), groups, and events.
In the About Section, I recommend updating “Work & Education” to include a link to your Facebook Page, as well as contact information, including email, website, and other social media profiles. This information should be public.
Custom Pinterest Board Covers
Because Pinterest”s layout is unique from Facebook, Twitter, and LinkedIn, users have to get a bit more creative to properly brand their profile. While users can include a profile picture (i.e. professional photo or logo), short bio, website, and links to other social media profiles, a large visual presence is missing.
Consider creating customized board covers that leverage your company”s marketing, logos, colours, or typeface. Board covers can be uploaded at anytime, but must be designated the board cover, for them to appear on a profile.
Do you have any tips to share? Comment below.
In the meantime, check out 12 additional tips from Hootsuite 12 Ways to Improve Your Social Media Profiles. (Link: http://ow.ly/TbPAO).
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