JBC

Designing Graphics for Social Media with CANVA: Social Media Webinar
2021-08-12 11:00 - 12:00 (America/Toronto) | Online
An introduction to the graphic design program, Canva. An online workshop to help you improve your digital footprint!

About this event

This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… be more confident on Canva.
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Details:
When: August 12, 2021, 11:00am-12:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will not be recorded.

Designing Graphics for Social Media with CANVA: Social Media Webinar
2021-06-24 12:00 - 13:00
An introduction to the graphic design program, Canva. An online workshop to help you improve your digital footprint!
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
——————————————————————————-
Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… be more confident on Canva.
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Details:
When: June 24, 2021, 12:00pm-1:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will not be recorded.

How to Create Custom Audiences for Facebook & Instagram Ads
2021-04-28 13:00 - 14:00 | Online
Learn how to create custom audiences Facebook & Instagram Ads – An online workshop to help you improve your digital advertisements!

Are you unsure of what a custom audience is?
Want to learn how to create a custom audience for Facebook/Instagram ads?

This 60 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, specifically custom audiences. Audiences are one of the most important components of developing advertisements! You won’t want to miss this webinar!
Learning Objectives:
By the end of the session, participants will…

recognize how to utilize their custom audience in a Facebook or Instagram advertisement.
create up to 3 custom audiences for Facebook or Instagram ads.
execute effective advertisements!

Facebook Business Manager: 101
2021-04-22 10:00 - 11:00 | Online
Does the Facebook Business Manager mystify you? This 60 minute webinar will discuss the key elements that Facebook Admins need to know!
The Facebook Business Manager allows administrators and advertisers to manage marketing efforts in one place – seperate from a personal profile.

Create and manage Facebook Pages, Instagram accounts, audiences (e.g. saved and created), ecommerce product catalog, advertising, billing and more.
Control user access and permissions for everyone who works on your ad accounts, Pages and apps, and maintain ownership of all your assets.
Track your ads on Facebook and Instagram more efficiently with easy overviews and detailed views of your ad spending and impressions.

This 60 minute will provide a tour of the main elements of the Facebook Business Manager, including:

Setting Up the Business Manafer
Business Settings (e.g. users, accounts, data sources)
Ads Manager

Do you have specific questions? Send me an email, and I can address during the session!
This session will be excusively LIVE – and will NOT be recorded and distributed.

How to Create Facebook & Instagram Ads
2021-03-10 14:00 - 15:00 | Online
Learn how to create Facebook & Instagram Audiences & Advertisements – An online workshop to help you improve your digital advertisements!

About this Event

Are you considering advertising on Facebook and/or Instagram?
Unsure if your digital advertisements are working?
Not sure what an audience is?
Getting weird responses from people who you (don’t think) you’ve targeted?

This 60 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, as well as those who want to further their knowledge to create improved advertisements that really WORK for their business or organization!

Learning Objectives
By the end of the session, participants will…

describe how to create a custom and saved audience that targets their ideal customer.
recognize how to utilize their custom audience in a Facebook or Instagram advertisement.
select the best placement options for their audience.
execute effective advertisements!

Designing Graphics for Social Media with CANVA: Social Media Webinar
2020-04-30 12:30 - 13:30 | Online
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
LEARNING OBJECTIVES
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… BE MORE CONFIDENT ON CANVA!

Register: https://www.eventbrite.ca/e/103073621978

Instagram Best Practices: Social Media Webinar
2020-04-17 12:30 - 13:30 | Online
An introduction to organic best practices for Instagram – An online workshop to help you improve your digital footprint!

About this Event

This webinar will focus on developing the skills and knowledge you need to effectively manage your business’ Instagram presence as well as creating engaging content. Topics include: Instagram account management, story creation, and engagement strategies.
LEARNING OBJECTIVES
By the end of the webinar participants will:
… demonstrate navigation of the Instagram account
… identify simple strategies to improve engagement and reach.
… create engaging Instagram stories.
… understand hashtags.
… BE MORE CONFIDENT ON INSTAGRAM!

Content Creation for Instagram & Facebook: Two-Part Workshop
2020-03-12 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Content Creation for Instagram & Facebook
📌 Date: Thursday March 12 AND 19 , 8:30am-11:30am **TWO DATES**
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
✅ Are you constantly struggling with creating content to share/post?
✅ Is your content struggling to generate engagement or sales/customers
✅ Do you want to learn effective strategies to developing social media content?
This workshop is for individuals who want to improve their digital presence on social media – and be effective doing it! This workshop is 6-hours in length, and is held over TWO weeks.
** THIS IS A 2 PART WORKSHOP**
MARCH 12, 8:30AM-11:30AM
MARCH 19, 8:30AM-11:30AM
📌 Cost: EARLY BIRD $175+hst (Until February 2 2020)
Register on EventBrite.

Advanced LinkedIn Professional Profiles
2020-03-05 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Advanced LinkedIn Professional Profiles
📌 Date: Thursday March 5, 8:30am-11:30am
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
.
✅ Are you constantly struggling with creating content to post?
✅ Is your LinkedIn profile struggling to generate engagement?
✅ Do you want to learn effective strategies to managing your LinkedIn profile?
.
This 3- hour workshop is for individuals who want to improve their LinkedIn Professional Profile!
📌 Cost: EARLY BIRD $85+hst (Until February 2 2020); after early bird: $99+hst
Register on EventBrite.

Advanced Facebook & Instagram Advertising
2020-02-27 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Advanced Facebook & Instagram Advertising
📌 Date: Thursday February 27, 8:30am-11:30am
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
.
✅ Are you unsure if your digital advertisements are working?
✅ Not 100% confident on setting-up your Facebook or Instagram ads?
✅ Getting weird responses from people who you (don’t think) you’ve targeted?
.
This 3-hour workshop is for individuals who already have a basic understanding of developing Facebook and Instagram Advertising, who want to further their knowledge to create improved advertisements that really WORK for their business or organization!
.
Cost: EARLY BIRD $85+hst (Until February 2 2020); after early bird: $99+hst
Register on EventBrite

Instagram Strategies for Your Side-Hustle
2019-06-26 18:30 - 20:30 | Calvin Park Library, 88 Wright Crescent, Kingston, ON, K7L 4T9, Canada
This two-hour workshop will focus on developing the skills and knowledge you need to effectively manage your business’ Instagram presence. Topics include: Posting strategies, hashtags, creating stories and highlights.
LEARNING OBJECTIVES
By the end of the workshop participants will:
… demonstrate navigation of Instagram
… identify simple strategies to improve engagement and reach.
… effectively utilize a hashtag strategy.
… BE MORE CONFIDENT ON INSTAGRAM!

Facebook Strategies for Your Side-Hustle
2019-06-19 18:30 - 20:30 | Calvin Park Library, 88 Wright Crescent, Kingston, ON, K7L 4T9, Canada
This two-hour workshop will focus on developing the skills and knowledge you need to effectively manage your business’ Facebook presence from a mobile device. Topics include: Facebook Page and Group management, tips for launching effective Facebook advertisements, and engagement strategies.
LEARNING OBJECTIVES
By the end of the workshop participants will:
… demonstrate navigation of the Facebook Pages Manager app (iOS, Android)
… construct effective Facebook advertisements.
… identify simple strategies to improve engagement and reach.
… BE MORE CONFIDENT ON FACEBOOK!

Social Media for Start-Ups | Kingston EcDev
2019-06-04 12:00 - 14:00
This seminar is ideal for individuals who are new to using social media to promote their business or organization. Topics include: social media user demographics, discussion on popular social media platforms (Facebook Pages, Facebook Groups, Instagram, Google My Business, LinkedIn), developing a social media plan, and appropriate social media graphics.

Social Media Advanced | Kingston EcDev
2019-05-21 12:00 - 14:00
This seminar is ideal for participants who already have a presence on social media to promote their business or organization. Topics include: social media best practices, creating good social content, including increasing likes and engagement, as well as a brief introduction to social media advertising.

Social Media for Small Business Owners | FEiST Night
2019-04-30 19:30 - 21:30 | The Sanctuary, 221 Queen Street, Kingston, Ontario, K7K1B4, Canada
Is your business’ social media presence seriously lacking some spark?
Want to gain more followers?
Want to make more money?
Are you completely lost on what content to create?

Don’t worry! FEiST (Female Entrepreneurs in Small Towns) has you covered! Come spend the night with us and learn the tips and secrets to running a successful social media account that is not overwhelming and sustainable!
You’ll learn from four of the best social media gurus around – from how to curate an aesthetically pleasing Instagram, to when to post on facebook to writing a successful blog, to tips on breaking into the world of YouTube.
Now is your chance to ask the pros how they do it and how you can do it too! You don’t want to miss this!

Simplifying Your Social Media: Social Media Audit & Content Calendar Creation: Gearing Up for 2019!
2019-02-21 09:00 - 23:00 | Jennifer Baker Consulting Ltd. Office, 993 Princess Street, Second Floor Boardroom, Kingston, ON, K7L 1H3, Canada
Back by popular demand, Simplifying Your Social Media, a hands-on workshop focused on businesses! This is a hands-on workshop, so be prepared to work with your social media. Registration has been capped at 10 participants to ensure quality of customized training!
Register for the full series (best value!) or choose topics that resonate with your business:
✏️ January 31, 9am-11am: Social Media Audit & Content Calendar Creation: Gearing Up for 2019!
✏️ February 7, 9am-11am: Facebook & Instagram Advertising: Building Custom Audiences
✏️ February 14, 9am-11am: Creating Effective Instagram & Facebook Stories
✏️ February 21, 9am-11am: Increasing Likes & Followers: Building a Presence on Social Media
Click to register.

Simplifying Your Social Media: Facebook & Instagram Advertising: Building Custom Audiences
2019-02-14 09:00 - 11:00 | Jennifer Baker Consulting Ltd. Office, 993 Princess Street, Second Floor Boardroom, Kingston, ON, K7L 1H3, Canada

Simplifying Your Social Media: Creating Effective Instagram & Facebook Stories
2019-02-07 09:00 - 11:00 | Jennifer Baker Consulting Ltd. Office, 993 Princess Street, Second Floor Boardroom, Kingston, ON, K7L 1H3, Canada

Simplifying Your Social Media: Increasing Likes & Followers: Building a Presence on Social Media
2019-01-31 09:00 - 11:00 | Jennifer Baker Consulting Ltd. Office, 993 Princess Street, Second Floor Boardroom, Kingston, ON, K7L 1H3, Canada

Social Media Workshop
2018-08-09 08:00 - 10:00 | The Sanctuary, 221 Queen Street, Kingston, Ontario, K7K1B4, Canada
This social media workshop will guide participants through social media branding, growing fans and followers, as well as best practices.
By the end of the workshop participants will…

explain essential actions to maintain a consistent brand on social media;
identify tactics to increase fans and followers across social media channels; and
summarize best practices when implementing a social media.

Date: Thursday August 9, 8am-10am
Cost: $30+hst+fee
(Discount for Greater Kingston Chamber of Commerce Members! Ask me how!)
Location: The Sanctuary, 221 Queen Street, Kingston, Ontario
Click to register.

LinkedIn Best Practices Workshop
2017-11-23 13:00 - 15:00
This two-hour social media workshop will guide participants through LinkedIn demographics, and best practices for developing and managing their professional account. Specifically, participants will learn how to accept and send connection requests, post images and articles, interact with other users. Finally, key components of a LinkedIn professional profile will be discussed.
Register: http://smallbizcentre.ca/events/linkedin-best-practices-workshop-2/

LinkedIn Best Practices Workshop
2017-11-23 10:00 - 12:00
This two-hour social media workshop will guide participants through LinkedIn demographics, and best practices for developing and managing their professional account. Specifically, participants will learn how to accept and send connection requests, post images and articles, interact with other users. Finally, key components of a LinkedIn professional profile will be discussed
Register: http://smallbizcentre.ca/events/linkedin-best-practices-workshop/

Instagram Best Practices for Business
2017-11-16 13:00 - 15:00
This two-hour social media workshop will guide participants through Instagram demographics, and best practices for developing and managing an audience. Specifically, participants will learn how to upload a photo/video, add hashtags and locations to posts, search for accounts and locations, as well as create stories.

Register: http://smallbizcentre.ca/events/instagram-best-practices-for-business-2/

Instagram Best Practices for Business
2017-11-16 10:00 - 12:00
This two-hour social media workshop will guide participants through Instagram demographics, and best practices for developing and managing an audience. Specifically, participants will learn how to upload a photo/video, add hashtags and locations to posts, search for accounts and locations, as well as create stories.

Register: http://smallbizcentre.ca/events/instagram-best-practices-for-business/

Social Media Best Practices
2017-10-24 09:30 - 10:30
This social media workshop will guide participants through social media demographics and platform essentials, do’s and don’ts and best practices. Participants will learn about social media platforms suited for their business through demographic information, as well as key social media trends. In addition, participants will be introduced to essential actions to develop and maintain an engaged audience on social media.

Social Media Kick-Start
2017-09-08 09:00 - 11:00 | Invista Centre, 1350 Gardiners Road, Kingston, AZ, K7P0E5
Want to kick-start your social media?
This FREE 2-hour social media workshop will guide participants through social media demographics, do’s and don’ts and best practices. This isn’t a sales-pitch seminar! You’ll actually walk away with key information to improve your business presence on social media. Hard to believe? Here are the learning objectives for the workshop
By the end of the workshop participants will…
– identify social media platforms suited for their business through demographic information.
– explain essential actions to develop and maintain an engaged audience on social media.
– summarize key steps to implementing a lucrative social media strategy
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What’s the catch?
All you have to do are these three things:
1. Sign-up to receive monthly social media news, tips, and updates: http://eepurl.com/XCgGf
2. “LIKE” Jennifer Baker Consulting on Facebook: https://www.facebook.com/jenniferbakerco
3. Have an open mind and willingness to learn!
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Other details:
1. Only 1 (one) representative per company.
2. Do not bring laptop computers. Mobile devices are welcomed.
3. If you cannot attend, please let the organizer know ASAP as a waitlist is expected.
Register: https://www.eventbrite.ca/e/social-media-kick-start-registration-35917716858

Town of Gananoque: Hootsuite
2016-11-22 09:00 - 11:00
TBD

Town of Gananoque: Facebook Advertising
2016-11-15 09:00 - 11:00

Town of Gananoque: Facebook Tips & Tricks
2016-11-08 09:00 - 11:00

Town of Gananoque: Create a Facebook Page
2016-11-01 09:00 - 11:00
