JBC

Streamline Social Media Content Creation | Live Course
2023-11-09 10:00 - 11:00 (America/Toronto)
In today’s digital age, social media is one of the most powerful tools out there for businesses to connect with their audience.
But with so many different platforms and varying content types, it can be a daunting task to consistently create engaging and visually appealing content.
That’s why we’ve created this webinar to help you develop the skills and knowledge you need to batch create content for social media with ease.
By utilizing tools like Canva and Jasper.AI, you can streamline your content creation process and focus on what really matters- connecting with your audience.
Join us as we dive into the best practices and tips for effectively batch creating content that will help you stand out on social media.
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Learning Objectives
By the end of the webinar participants will:
… set-up and utilize a brand kit.
… understand how-to duplicate and resize graphics.
… using Artificial Intelligence (AI) to generate prompts.
… utilize and manipulate Canva templates.
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Details:
When: November 9, 2023, 10:00am-11:00am (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.
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Maximizing Impact: Crafting Powerful Meta Advertisements | Live Course
2023-10-12 10:00 - 11:00
As the world becomes increasingly digitized, social media platforms have emerged as powerful tools for businesses to reach their target audience.
Among these, Meta stands out as one of the most popular platforms that businesses can use to advertise their products and services.
However, navigating the intricacies of Facebook advertising can be challenging for even the most seasoned marketers.
The webinar, “Maximizing Impact: Crafting Powerful Meta Advertisements” will be geared towards equipping participants with practical tips and tricks they can use to create high-performing ads that resonate with their target audience.
Whether you are a small business owner, a social media specialist, or anyone looking to improve your advertising skills on Facebook or instagram, this webinar promises to be an enlightening and informative event!
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Learning Objectives
By the end of the webinar participants will:
… understand the various audience segments .
… recognize the importance of properly developed advertising creative.
… develop dynamic advertisements for ecommerce.
… become more confident using Meta Ads Manager.
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Details
When: Thursday October 12, 2023, 10:00am-11:00am (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.

Designing Graphics for Social Media with Canva | LIVE COURSE
2023-09-14 10:00 - 11:00
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… set-up a brand kit
… identify simple design strategies to create graphics.
… understand tips and tricks to become time efficient on Canva.
… be more confident on Canva.

About Canva
Canva is a free-to-use online graphic design tool that enables users to create various types of visual content, including social media posts, presentations, posters, videos, logos, and more. It offers a vast selection of design templates, stock images, and graphics, allowing users to easily customize their designs without needing to be a professional designer. Canva also allows users to collaborate on designs with team members in real-time and share their creations directly to social media platforms or download them for offline use.

Introduction to Email Marketing with Mailchimp | LIVE COURSE
2023-08-03 10:00 - 11:00
Mailchimp is a marketing automation and email marketing service for creating and managing email marketing campaigns.
Email marketing allows small businesses to reach their target audience directly. There is a growing importance on developing and maintaining a robust email marketing strategy.
In this 50-minute webinar, you will have the opportunity to learn more about the benefits of integrating email marketing, specifically Mailchimp, into your digital marketing strategy.
Discussion will focus on growing and segmenting email audiences, developing effective campaigns, as well as integrating your ecommerce store.
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Learning Objectives
By the end of the webinar participants will:
… showcase the benefits of developing an effective email marketing strategy.
… recognize the importance of maintaining a robust, and organized contact list.
… implement tactics to develop an effective email marketing campaign.
… Integrate an ecommerce store with email marketing.
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Details:
When : Thursday August 3, 2023, 10:00am-11:00am (EST)
Where : Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording : The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.

Click to register.

Social Media Video Creation using Canva
2023-06-09 13:00 - 14:00
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online design tool, to design engaging videos for your social media channels.
Topics include: editing and using video templates, searching videos, and adding audio.
Learning Objectives
By the end of the webinar participants will:
… demonstrate searching for templates.
… understand editing and manipulating video templates (e.g. sound, duration, speed, filters)
… add audio and sound effects to videos.

Social Media Content Creation Masterclass | LIVE TRAINING
2023-02-24 10:00 - 12:00
This Social Media Content Creation Masterclass will focus on the development of a content marketing strategy for your business.
Topics include:

Establishing Content Goals
Identifying a Problem-Solution Grid
Setting-up a Content Calendar Framework
Ideal Content Types
Creating Content for Your Social Media
Planning & Scheduling Content

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Learning Objectives
By the end of the masterclass participants will:
… identify at least one content goal.
… create a problem-solution grid.
… establish a content calendar framework.
… recognize ideal content types for their business.
… understand available tools to plan and schedule content.
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Details:
When: Friday February 24, 2023, 10:00am-12:00pm (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: Yes, the session will be recorded.

Batch Create Social Media Content with Canva | LIVE COURSE
2022-12-01 14:00 - 15:00
About this event

This webinar will focus on developing the skills and knowledge you need to effectively batch create content for social media using Canva
Topics include: brand kit, duplicating/resizing graphics, apps, templates
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Learning Objectives
By the end of the webinar participants will:
… set-up and utilize a brand kit.
… understand how-to duplicate and resize graphics.
… install third-party apps.
… utilize and manipulate templates.
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Details:
When: December 10, 2022, 2:00pm-3:00pm (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.

Designing Graphics for Social Media with CANVA
2022-09-07 11:00 - 12:00
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… set-up a brand kit
… identify simple design strategies to create graphics.
… understand tips and tricks to become time efficient on Canva.
… be more confident on Canva.

Digital Marketing Tools Your Business Needs
2022-08-10 09:00 - 09:55 | Online
What is your business’ digital marketing ecosystem?
In this 55-minute webinar, you will have the opportunity to learn more about the three essential digital marketing tools that businesses should implement into their digital marketing processes. Discussion will focus on social media tools, email marketing and integrations.
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Learning Objectives
By the end of the webinar participants will:
… understand the importance of a healthy digital marketing ecosystem.
… identify the 3 critical digital tools essential.
… develop a process for developing a digital marketing ecosystem.
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Details:
When: August 10, 2022, 9:00am-9:55am (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.

Digital Marketing Tools for Retailers | LIVE COURSE
2022-05-26 09:00 - 09:55 | Online
If you operate a retail bricks-and-mortar AND ecommerce business, you’ll want to make sure you’re using these three essential tools!
What is your retail business’ digital marketing ecosystem?
In this 45-minute webinar, you will have the opportunity to learn more about the three essential digital marketing tools that all retailers should implement into their business processes. Discussion will focus on social media tools, email marketing and integrations.
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Learning Objectives
By the end of the webinar participants will:
… understand the importance of a healthy digital marketing ecosystem.
… identify the 3 critical digital tools essential for all retail businesses.
… develop a process for developing a digital marketing ecosystem.
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Details:
When: May 26, 2022, 9:00am-9:55am (EST)
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: The session will be recorded. If you would like a copy of the presentation, please select “Premium Admission” at the checkout.

How to Create Facebook & Instagram Audiences: Social Media Webinar
2021-10-21 11:00 - 12:30 | Online
Learn how to create custom audiences Facebook & Instagram Ads. An online workshop to help you improve your digital advertisements!

About this event

Are you considering advertising on Facebook and/or Instagram?
Not sure what an audience is?
Getting weird responses from people who you (don’t think) you’ve targeted?
Want to learn how to create custom audiences for Facebook and Instagram Ads?

This 90 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, specifically custom audiences. Audiences are one of the most important components of developing advertisements!
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Learning Objectives
By the end of the session, participants will…

describe how to create a custom and saved audience that targets their ideal customer.
recognize how to utilize their custom audience in a Facebook or Instagram advertisement.

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Details:
When: October 21, 2021, 11:00am-12:30pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: Yes! This session will be recorded.
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Instagram Best Practices: Social Media Webinar
2021-10-14 11:00 - 12:30 | Online
An introduction to organic best practices for Instagram. An online workshop to help you improve your digital footprint!

About this event

This webinar will focus on developing the skills and knowledge you need to effectively manage your business’ Instagram presence as well as creating engaging content. Topics include: Instagram account management, story creation, reels and engagement strategies.
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Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of the Instagram account
… identify simple strategies to improve engagement and reach.
… create engaging Instagram stories and reels.
… understand hashtags.
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Details:
When: September 14, 2021, 11:00am-12:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: Yes! This session will be recorded.
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Designing Instagram Stories with CANVA
2021-10-07 11:00 - 12:30
Learn how to perfect your Instagram Stories with Canva! An online workshop to help you improve your digital footprint!

About this event

This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva to develop effective and engaging Instagram Stories and Highlights.
Topics include: Instagram Stories; Instagram Highlights; Creating Instagram Stories with Canva.
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Learning Objectives
By the end of the webinar participants will:
… identify simple design strategies to improve Instagram Stories.
… understand tips and tricks to create brand-consistent Stories.
… learn how to add animation and effects to Stories.
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Details:
When: October 7, 2021, 11:00am-12:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will be recorded!

Designing Graphics for Social Media with CANVA: Social Media Webinar
2021-09-23 11:00 - 12:30 | Online
An introduction to the graphic design program, Canva. An online workshop to help you improve your digital footprint!

About this event

This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… be more confident on Canva.
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Details:
When: September 23, 2021, 11:00am-12:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will not be recorded.
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Content Creation for Instagram & Facebook: Social Media Webinar
2021-09-16 11:00 - 12:30 | Online
Learn strategies to create effective content for Facebook & Instagram. An online workshop to help you improve your digital presence!

About this event

Are you constantly struggling with creating content to share/post?
Is your content struggling to generate engagement or sales/customers?
Do you want to learn effective strategies to developing social media content?

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Learning Objectives
By the end of the session, participants will…

differentiate a variety of content types on Facebook & Instagram.
demonstrate appropriate (and effective) content.
develop at least 10 pieces of content.
schedule content using Facebook Creator Studio

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Details:
When: September 16, 2021, 11:00am-12:30pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: Yes! This session will be recorded.

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How to Maximize Facebook & Instagram Ads: Social Media Webinar
2021-08-26 11:00 - 12:30 | Online
Learn how to maximize Facebook & Instagram ads. An online workshop to help you improve your digital advertisements!

About this event

Are you considering advertising on Facebook and/or Instagram?
Unsure if your digital advertisements are working?
Not sure what an audience is?
Getting weird responses from people who you (don’t think) you’ve targeted?

This 90 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, as well as those who want to further their knowledge to create improved advertisements that really WORK for their business or organization!
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Learning Objectives
By the end of the session, participants will…

describe how to create a custom and saved audience that targets their ideal customer.
recognize how to utilize their custom audience in a Facebook or Instagram advertisement.
select the best placement options for their audience.
execute effective advertisements!

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Details:
When: August 26, 2021, 11:00am-12:30pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: Yes! This session will be recorded.

Designing Graphics for Social Media with CANVA: Social Media Webinar
2021-08-12 11:00 - 12:00 | Online
An introduction to the graphic design program, Canva. An online workshop to help you improve your digital footprint!

About this event

This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… be more confident on Canva.
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Details:
When: August 12, 2021, 11:00am-12:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will not be recorded.

Designing Graphics for Social Media with CANVA: Social Media Webinar
2021-06-24 12:00 - 13:00
An introduction to the graphic design program, Canva. An online workshop to help you improve your digital footprint!
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
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Learning Objectives
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… be more confident on Canva.
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Details:
When: June 24, 2021, 12:00pm-1:00pm
Where: Online, via Zoom. A link to the training will be sent after you sign up, as well as the day of the event.
Recording: This session will not be recorded.

How to Create Custom Audiences for Facebook & Instagram Ads
2021-04-28 13:00 - 14:00 | Online
Learn how to create custom audiences Facebook & Instagram Ads – An online workshop to help you improve your digital advertisements!

Are you unsure of what a custom audience is?
Want to learn how to create a custom audience for Facebook/Instagram ads?

This 60 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, specifically custom audiences. Audiences are one of the most important components of developing advertisements! You won’t want to miss this webinar!
Learning Objectives:
By the end of the session, participants will…

recognize how to utilize their custom audience in a Facebook or Instagram advertisement.
create up to 3 custom audiences for Facebook or Instagram ads.
execute effective advertisements!

Facebook Business Manager: 101
2021-04-22 10:00 - 11:00 | Online
Does the Facebook Business Manager mystify you? This 60 minute webinar will discuss the key elements that Facebook Admins need to know!
The Facebook Business Manager allows administrators and advertisers to manage marketing efforts in one place – seperate from a personal profile.

Create and manage Facebook Pages, Instagram accounts, audiences (e.g. saved and created), ecommerce product catalog, advertising, billing and more.
Control user access and permissions for everyone who works on your ad accounts, Pages and apps, and maintain ownership of all your assets.
Track your ads on Facebook and Instagram more efficiently with easy overviews and detailed views of your ad spending and impressions.

This 60 minute will provide a tour of the main elements of the Facebook Business Manager, including:

Setting Up the Business Manafer
Business Settings (e.g. users, accounts, data sources)
Ads Manager

Do you have specific questions? Send me an email, and I can address during the session!
This session will be excusively LIVE – and will NOT be recorded and distributed.

How to Create Facebook & Instagram Ads
2021-03-10 14:00 - 15:00 | Online
Learn how to create Facebook & Instagram Audiences & Advertisements – An online workshop to help you improve your digital advertisements!

About this Event

Are you considering advertising on Facebook and/or Instagram?
Unsure if your digital advertisements are working?
Not sure what an audience is?
Getting weird responses from people who you (don’t think) you’ve targeted?

This 60 minute workshop is for individuals, entrepreneurs, new and existing businesses who want to develop a deeper understanding of developing Facebook and Instagram Advertising, as well as those who want to further their knowledge to create improved advertisements that really WORK for their business or organization!

Learning Objectives
By the end of the session, participants will…

describe how to create a custom and saved audience that targets their ideal customer.
recognize how to utilize their custom audience in a Facebook or Instagram advertisement.
select the best placement options for their audience.
execute effective advertisements!

Designing Graphics for Social Media with CANVA: Social Media Webinar
2020-04-30 12:30 - 13:30 | Online
This webinar will focus on developing the skills and knowledge you need to effectively utilize Canva, an online graphic design tool, to design beautiful images and graphics for use on your social media channels.
Topics include: Canva account set-up, time-saving tips and tricks, as well as basic design strategies.
LEARNING OBJECTIVES
By the end of the webinar participants will:
… demonstrate navigation of Canva.
… identify simple design strategies to improve graphics.
… understand tips and tricks to be time efficient on Canva.
… BE MORE CONFIDENT ON CANVA!

Register: https://www.eventbrite.ca/e/103073621978

Instagram Best Practices: Social Media Webinar
2020-04-17 12:30 - 13:30 | Online
An introduction to organic best practices for Instagram – An online workshop to help you improve your digital footprint!

About this Event

This webinar will focus on developing the skills and knowledge you need to effectively manage your business’ Instagram presence as well as creating engaging content. Topics include: Instagram account management, story creation, and engagement strategies.
LEARNING OBJECTIVES
By the end of the webinar participants will:
… demonstrate navigation of the Instagram account
… identify simple strategies to improve engagement and reach.
… create engaging Instagram stories.
… understand hashtags.
… BE MORE CONFIDENT ON INSTAGRAM!

Content Creation for Instagram & Facebook: Two-Part Workshop
2020-03-12 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Content Creation for Instagram & Facebook
📌 Date: Thursday March 12 AND 19 , 8:30am-11:30am **TWO DATES**
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
✅ Are you constantly struggling with creating content to share/post?
✅ Is your content struggling to generate engagement or sales/customers
✅ Do you want to learn effective strategies to developing social media content?
This workshop is for individuals who want to improve their digital presence on social media – and be effective doing it! This workshop is 6-hours in length, and is held over TWO weeks.
** THIS IS A 2 PART WORKSHOP**
MARCH 12, 8:30AM-11:30AM
MARCH 19, 8:30AM-11:30AM
📌 Cost: EARLY BIRD $175+hst (Until February 2 2020)
Register on EventBrite.

Advanced LinkedIn Professional Profiles
2020-03-05 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Advanced LinkedIn Professional Profiles
📌 Date: Thursday March 5, 8:30am-11:30am
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
.
✅ Are you constantly struggling with creating content to post?
✅ Is your LinkedIn profile struggling to generate engagement?
✅ Do you want to learn effective strategies to managing your LinkedIn profile?
.
This 3- hour workshop is for individuals who want to improve their LinkedIn Professional Profile!
📌 Cost: EARLY BIRD $85+hst (Until February 2 2020); after early bird: $99+hst
Register on EventBrite.

Advanced Facebook & Instagram Advertising
2020-02-27 08:30 - 11:30 | The Workshop, 510 Canatara Court, Unit 5, Kingston, Ontario, Canada
WORKSHOP: Advanced Facebook & Instagram Advertising
📌 Date: Thursday February 27, 8:30am-11:30am
📌 Location: The Workshop YGK, 510 Canatara Court, Unit 5
.
✅ Are you unsure if your digital advertisements are working?
✅ Not 100% confident on setting-up your Facebook or Instagram ads?
✅ Getting weird responses from people who you (don’t think) you’ve targeted?
.
This 3-hour workshop is for individuals who already have a basic understanding of developing Facebook and Instagram Advertising, who want to further their knowledge to create improved advertisements that really WORK for their business or organization!
.
Cost: EARLY BIRD $85+hst (Until February 2 2020); after early bird: $99+hst
Register on EventBrite

Instagram Strategies for Your Side-Hustle
2019-06-26 18:30 - 20:30 | Calvin Park Library, 88 Wright Crescent, Kingston, ON, K7L 4T9, Canada
This two-hour workshop will focus on developing the skills and knowledge you need to effectively manage your business’ Instagram presence. Topics include: Posting strategies, hashtags, creating stories and highlights.
LEARNING OBJECTIVES
By the end of the workshop participants will:
… demonstrate navigation of Instagram
… identify simple strategies to improve engagement and reach.
… effectively utilize a hashtag strategy.
… BE MORE CONFIDENT ON INSTAGRAM!

Facebook Strategies for Your Side-Hustle
2019-06-19 18:30 - 20:30 | Calvin Park Library, 88 Wright Crescent, Kingston, ON, K7L 4T9, Canada
This two-hour workshop will focus on developing the skills and knowledge you need to effectively manage your business’ Facebook presence from a mobile device. Topics include: Facebook Page and Group management, tips for launching effective Facebook advertisements, and engagement strategies.
LEARNING OBJECTIVES
By the end of the workshop participants will:
… demonstrate navigation of the Facebook Pages Manager app (iOS, Android)
… construct effective Facebook advertisements.
… identify simple strategies to improve engagement and reach.
… BE MORE CONFIDENT ON FACEBOOK!

Social Media for Start-Ups | Kingston EcDev
2019-06-04 12:00 - 14:00
This seminar is ideal for individuals who are new to using social media to promote their business or organization. Topics include: social media user demographics, discussion on popular social media platforms (Facebook Pages, Facebook Groups, Instagram, Google My Business, LinkedIn), developing a social media plan, and appropriate social media graphics.

Social Media Advanced | Kingston EcDev
2019-05-21 12:00 - 14:00
This seminar is ideal for participants who already have a presence on social media to promote their business or organization. Topics include: social media best practices, creating good social content, including increasing likes and engagement, as well as a brief introduction to social media advertising.
