Whether you like it or not you have an online identity and brand. This identity is comprised of what people say about you, and what you say about yourself.
I am a shy, introverted person (this may be a surprise for my seminar participants!) with a very private Facebook Personal Profile. I realized early on, however, the importance of maintaining my online identity. As a result, I made the active choice to control the information that was circulating about me and my business.
1. LinkedIn Public Profile
LinkedIn allows users to maintain a public profile that is visible to all connections, and all non-connections. While some people prefer to hide key information, like profile pictures, and current position information, it is best to make this information public. As a business owner looking to make connections, it is best to highlight you, your current position, and your contact information. If you’re concerned about sharing this information, it’s most likely that this information is on your corporate website already. View my LinkedIn Public Profile
2. Showcase your Accounts
Feeling overwhelmed with one-to-many personalities? Fear not! Social media profile management tools, like About.Me are starting to pop up. These mini-websites are designed as a hub for all of your social media profiles. Rather than directing people to each of your accounts, send people to one main site that is connected to all your profiles. View my About.Me profile
3. Don’t Hide Your Accounts
LinkedIn allows you to input your Twitter account, website, phone number, and email.
Facebook Pages allow you to input your phone number, email, location map, as well as applications to showcase your Twitter, Pinterest, YouTube, Google+, ETSY, and website.
Twitter allows you to input your location information, and website.
…. Are you seeing a pattern?
When the option presents itself, make sure to provide links to all your social media accounts.
Why take the risk that someone search for your Twitter account and a) not find it, b) find and follow the wrong one. Provide all your contact information at all customer touch points. While it may feel excessive, or repetitive – these are key characteristics to build great brands!
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