Although initially launched in February for larger corporate giants like, Coldplay, Coca-Cola, and Harley-Davidson, Facebook Brand Pages are finally here for the masses. It is not a requirement to switch-over your page immediately, however, if you don’t, Facebook will automatically do it for you on March 30, 2012. This grace-period allows page administrators to get ready for the switchover.
While some people are not happy with the imminent changes, there are some fabulous additions to the Facebook Page. Let me explain:
- The Cover Photo: This is the large horizontal image at the top of your page, which is 851px by 315px. This new marketing option has certainly opened the floodgates of creativity for designers! Facebook has stipulated some do’s and do not’s for designs. Read about them here: https://www.facebook.com/help/?faq=276329115767498
- Private Message Option: Originally beste online casino not offered on the original platform, this new feature allows fans of the page to private message the administrators. This is located just under the cover photo and next to the like button.
- Pinning: This new option allows page administrators to “pin” relevant/important information to the top of a page. This is great if you have a lot of activity on your page, and don’t want the post to get buried. The post will remain pinned, with a little orange tab, for 7 days. After that it will return to the date originally posted.
There is still much to learn about the new Brand Pages, but these three tips will set you in the right direction.