With information being so easily available at our fingertips, we want to make sure that it’s also accessible. You may have noticed the term mobile friendly being very popular over the past few years. It’s a term that won’t seem to go away anytime soon since a great majority of us use mobile devices when going on social media. When it comes to Facebook cover photos, you can optimize them so that they’re compatible with both mobile and desktop devices. Here’s how.
Use the correct image dimensions for your design
Free tools such as Canva are great for making Facebook cover photos. Even though Canva comes with an extensive library of templates for you to use, with a Facebook cover photo included, it’s best to create a custom design that can be used for both mobile and desktop devices. If your dimensions are 820 px (pixels) by 461 px, as opposed to 820 px by 312 px, then you allow yourself some extra space so that you don’t lose the important information that you want to share. Even if you’re sharing an photograph as your cover photo, it’s a good idea to also place the photo into a template so that the image appears as it should.
Keep all the important information in the center of your image
If you have a sale or important product that you want your audience to know about, then a Facebook cover page is the way to go. Make that efforts worthwhile by ensuring that the text is centred properly. If you’ve used a large enough template, then you won’t need to worry too much about cut off. But when something is front and centre, it’s most likely to grab your attention.
Change your photo periodically
With the changes in seasons and times of the year, it’s never a good idea to have a static Facebook cover photo. Social media’s main purpose is to update your audience on what is going on with your industry or business. Facebook’s cover photo is usually the first interaction your audience will have with your page. Inform your audience of any events, hashtag campaign, or sales you’re a part of. Send them well wishes throughout certain holidays. It’s a good idea to also have some evergreen cover photos. Cover photos that contain your value propositions are a great example especially when you are trying to bring newer followers to your page.
Use different Facebook cover formats
There are a number of creative ways to make the most of your Facebook cover images. Use the slideshow or video format to give your audience more opportunities to learn more about you. It’s also a nice way to show that you’re up-to-date with the way content can is commonly consumed. People love more than one photo and they love videos. So why not just give them what they want?
Facebook cover photos are another platform to showcase who you are and what’s going on with you as a business. What Facebook covers have impressed you the most? Leave a comment below!