October 2018

How to Optimize Your Facebook Cover Photo for Mobile and Desktop Devices
October 24, 2018 In Blog 2 Comments

 

With information being so easily available at our fingertips, we want to make sure that it’s also accessible. You may have noticed the term mobile friendly being very popular over the past few years. It’s a term that won’t seem to go away anytime soon since a great majority of us use mobile devices when going on social media. When it comes to Facebook cover photos, you can optimize them so that they’re compatible with both mobile and desktop devices. Here’s how.

Use the correct image dimensions for your design

Free tools such as Canva are great for making Facebook cover photos. Even though Canva comes with an extensive library of templates for you to use, with a Facebook cover photo included, it’s best to create a custom design that can be used for both mobile and desktop devices. If your dimensions are 820 px (pixels) by 461 px, as opposed to 820 px by 312 px, then you allow yourself some extra space so that you don’t lose the important information that you want to share. Even if you’re sharing an photograph as your cover photo, it’s a good idea to also place the photo into a template so that the image appears as it should.

Keep all the important information in the center of your image

If you have a sale or important product that you want your audience to know about, then a Facebook cover page is the way to go. Make that efforts worthwhile by ensuring that the text is centred properly. If you’ve used a large enough template, then you won’t need to worry too much about cut off. But when something is front and centre, it’s most likely to grab your attention.

Change your photo periodically

With the changes in seasons and times of the year, it’s never a good idea to have a static Facebook cover photo. Social media’s main purpose is to update your audience on what is going on with your industry or business. Facebook’s cover photo is usually the first interaction your audience will have with your page. Inform your audience of any events, hashtag campaign, or sales you’re a part of. Send them well wishes throughout certain holidays. It’s a good idea to also have some evergreen cover photos. Cover photos that contain your value propositions are a great example especially when you are trying to bring newer followers to your page.

Use different Facebook cover formats

There are a number of creative ways to make the most of your Facebook cover images. Use the slideshow or video format to give your audience more opportunities to learn more about you. It’s also a nice way to show that you’re up-to-date with the way content can is commonly consumed. People love more than one photo and they love videos. So why not just give them what they want?

Facebook cover photos are another platform to showcase who you are and what’s going on with you as a business. What Facebook covers have impressed you the most? Leave a comment below!

 

 

 

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4 Ways to Plan Your Social Media Content for the 4th Quarter
October 10, 2018 In Blog No Comment

 

It’s that time of year again when the seasons change and a series of holidays are slumped together. So the question is, how do you plan your social media content? Here are a few ideas to you started.

Plan ahead

Just like your own holiday planning, you probably don’t want to be in a last minute frenzy. Thoughtful content that is planned well in advance usually results in thoughtful and positive responses from your audience. Since it’s the beginning of October, you may be thinking more in terms of fall-themed content, Thanksgiving, or Halloween. Block out some time to plan month by month so that you provide a professional and engaging image to your followers.

Consider the pain points during this time of year

What are the stresses and frustrations among your target audience during this time of year? Maybe it’s the stress that comes with getting ready for the holidays. How can your products or services alleviate those stresses? Don’t be afraid to be creative in this regard.

Include well-known holidays and lesser-known ones too

When your content is in line with certain times of the year, it’s a sign that you’re paying attention to what your audience is up to. Holidays such as Thanksgiving, Halloween, Remembrance Day, and Christmas are some popular choices of holidays to tie into your content. But what about the days are not well known? Days such as World Kindness Day (which happens on November 13th by the way) can be applied to any business or industry. You can look at Fifth Story’s editorial calendar or Hootsuite’s list of weird “holidays” to get your inspiration started.  Acknowledging these holidays will help you to positively stand out and show your audience that you’ve put some thought into creating a meaningful experience for your followers. Use your best judgement of course when you are selecting these types of holidays. Think about your messaging or the potential response that can yield from this approach. If there’s a potential for negativity, then it’s best to avoid it.

Use tactics that have worked in the past

If you’ve paid close attention to the measurable outcomes of previous content, you’ll start to notice some themes surrounding what’s working and what’s not. These are efficient insights to follow through on since there’s really no need to reinvent the wheel. Your approach could be something simple as a photos or a messaging that has worked really well with your audience. Whatever it is, any successful approach will continue to be successful for as long as you keep using it. It may be the very thing that maintains the loyalty among your followers.

 

Scheduling your social media content in advance may seem like a daunting task, but it doesn’t have to be. Following these tips will be a great starting point to keep you motivated and focused. Best of all, when your content is planned in advance, it will leave you with more time to engage with your audience and do what you do best. If you have any questions or comments, feel free to leave them below.

 

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