It’s been 5 years since Instagram has introduced video. Since it’s been a widely successful medium, Instagram has added a new way to experience video on your mobile device through IGTV. Here’s what you need to know about it.
What is IGTV?
IGTV provides allows user to create and view vertical, ad free, long-form videos on their mobile device. Videos can last between 10 minutes to 1-hour long.
Here is how IGTV appears on an Instagram profile.
You can use IGTV in one of two ways. One of your options is to click on the IGTV channel icon in the profile and then select which video you would like to view. You can also view IGTV videos through the app or directly from your profile by clicking on the IGTV icon at the top right-hand corner of your screen.
Here is another example.
Channels can be created on your profile after you have downloaded the IGTV app. Videos cannot be recorded from the IGTV itself but you can upload any MP4 file to your channel.
What it means for business
Businesses now have more opportunities for storytelling and increasing their reach. Since it’s such a new feature, users are more likely to check out these stories. When it comes to consuming content, variety is the spice of life that the general public is craving. IGTV adequately fulfills that craving through this fresh and intuitive feature. It’s like having a subscription to a TV provider that shows everything you want to see whenever you want to see it. Users won’t have to search for you in order to see your content. It will just appear as soon as they turn on their IGTV based on the level of engagement with your account.
What is your experience with IGTV? Leave a comment below!