Like all social media tools, a set it and forget it approach is not applicable when it comes to managing a Facebook event page. There are a number of ways you can leverage your event page by taking a few simple and consistent measures.
Create an eye-catching cover image
Doing so will immediately spark the excitement you want to achieve with your event. Use a photo, event flyer, or image that adequately captures what your event is about. The sea of events on Facebook is vast and mighty. That being said, it can be easy for yours to become forgettable if it’s not making a memorable impression.
Make the best use of your network
Ask partnering organizations to add your event to their page. It’s a highly effective way to increase exposure to your event. Simply send an e-mail or Facebook message to those individuals or organizations with your request along with a link to your event page and digital flyer. You’d be surprised how many people are willing to follow through.
If you want to take your efforts a step further, you can post a link to your event page on the timelines of organizations or partners who would be interested in attending your event.
Use Eventbrite to sell tickets for your event
To keep track of registration, Eventbrite helps you to monitor and manage registration for your event. It also gives you the assurance that there will be people attending even if the event is free. There’s a new feature introduced that allows you to link your Facebook event page with Eventbrite. It’s a convenient feature that your guests will appreciate. Creating an Eventbrite link will also increase exposure to your event because it will show up in their listings.
Create posts for event page
Now that you’ve captured an audience of people who are interested in your event or are planning to attend. Treat it like a social media page for your business. Regular posting means regular engagement. Regular engagement then leads to commitment to your event. You can post event updates, behind-the-scenes photos, Facebook Live videos and anything else that you think might be of interest to your audience. In the case of Jennifer Baker Consulting Ltd.’s upcoming workshop, we’ve decided to post the top 10 reasons to attend our event. Here’s an example.
This post, along with 9 others will be posted as a way to build up excitement and interest in the event itself.
Build a sense of urgency
There is an art to doing this without building a sense of desperation. You know that whole concept of fear of missing out? Well you can make it real with your event. Let your followers know about an early bird deadline or limited spots so that they don’t miss out on all that you have to offer with your event.
Promote your event hashtag
That is of course if you have one set up. It’s not a mandatory component of hosting an event but it’s certainly an effective one. The goal of an event hashtag is to get other people involved and spread your intended message. It’s a good idea to make sure that your audience knows about it as soon as possible. Your Facebook event page is a great place to put out your call-to-action to use that hashtag.
What have been some of the most effective strategies you’ve used for promoting your event on Facebook? Let us know in the comments below!