The days of your parents showing your embarrassing baby pictures at family gatherings, or sharing photos of your awkward teen years at your wedding, may be long gone. And it’s not because parents are all of a sudden less interested in embarrassing their kids – it’s social media that’s changing the game. From the day children are born, a digital footprint is being created for them by parents. From birth announcements, to photos posted only minutes after coming into the world, this generation, as well as subsequent generations, are having their lives documented for all to see in an unprecedented manner. One spouse actually used Facebook to livestream the birth of his child, with consent from the mother. In some cases, families are even making millions of dollars off of ‘sponsored content’ from not even old enough to count to 10. Is this right or wrong?