A day doesn’t pass that I don’t log into Hootsuite, my go-to social media management dashboard. As an individual who manages multiple social media accounts for clients, I use Hootsuite to plan, organize, and schedule timely and relevant updates, as well as engage audiences. Recently I’ve become a Hootsuite Ambassador, an individual who voluntarily promotes Hootsuite to their networks. That said, I want to share the three things that I truly love about Hootsuite.
- Social Listening
Social listening is the act of ongoing monitoring and assessment of real-time, online conversations about a company, brand, or individual. In my experience, I have witnessed many businesses using social media as a one-way marketing-communication medium, another tool to push a business’ most current marketing initiatives to the general public. In other words, the modern-day fax machine.
By utilizing the Hootsuite search stream, businesses can set-up tabs with multiple streams for the purpose of social listening. Search for your business name, as well as incorrect spellings and shortened versions. Got a CEO or VP in the public eye? Search for her/his name. Curious if people are sharing your website? Search for your website URL.
As search results flow in, be prepared to read and respond. While it will be easy to respond to positive comments, use negative posts as an opportunity to provide a solution to the problem. The act of social listening is a powerful business activity, and Hootsuite makes it easy for businesses to start listening.
- Message Consistency
If a company isn’t online, do they really exist? At first blush this may seem absurd, however, the last time you Googled a business and there were no results, did you second-guess the business’ validity? It is imperative that a business maintain an active and engaging presence on social media. That said, a business’ target audience should determine the platform it utilizes in its social strategy – not every social media platform is meant for every business!
Regardless of the social strategy, a business must provide consistent messaging and engage in ongoing social listening. Hootsuite allows businesses the ability to schedule original messages, including images and links to a number of social media platforms. In addition, Hootsuite “Suggestions” will curate content on behalf a business, searching relevant sources for content to be used across social media, savings time and energy!
Make it a priority to plan and schedule your business’ social media activities using the Hootsuite dashboard.
For anyone who has gotten to know me, you’ll know that I love baking, Ultimate Frisbee, and owls. Hootsuite’s Owly just pulled me in with his adorable owl-ness. Enough said.
What’s your favourite Hootsuite feature?