Are you aware of all of your company’s social media accounts? Do you know how to access your company’s social media accounts?
Within the last week (Note: It’s only Wednesday), I’ve worked with three separate clients, in three very different industries who have said either:
a) “I didn’t know we had that social media account.”
b) “We have X social media account, but I don’t know how to log-in.”
Being of the Type-A personality, I love being given the opportunity to locate, organize, and clean-up a company’s social media accounts.
Just like you keep a list of all your clients and employees (Just think how terrible it would be if you forgot to invite an employee to a staff function!), companies need to be keeping track of their online presence. Completing a Social Media Audit, is the first step. The second step is to maintain a list of accounts, log-in information, and passwords. (Note: There are several online companies that allow for online, encrypted storage of passwords. This is a great idea!)
Need some help getting started? Organizing Your Social Media.