Early this year I wrote an article titled, Twitter Username Shuffle, which touched on the trend of pop-up parody Twitter accounts during large scale, media-heavy events. I made the observation that because of the timeliness of the particular event, these types of accounts experience an influx of followers on Twitter.
The example provided was from the 2014 Sochi Olympic Games. The account, @sochiproblems, tweeted and retweeted photos and statements about the less-than-desired state of facilities. At the time of the article the account had 343,000 followers with 256 tweets.
Now that all the athletes and visitors have traveled home, what’s a @sochiproblem account to do?
I was informed earlier today by a fellow Twitter user that the SochiProblem account has rebranded itself to @CanuckProblems. The account continues to tweet, now at 315 tweets, but has shifted its focus to Canadian-stereotype problems, including ice, snow, beavers, and desperate calls for Tim Hortons coffee. Although they have lost a number of followers, currently sitting at 239,000, the Twitter account lives on.
As for the original @SochiProblems account, the username has been released and snapped up by another Twitter user. Unfortunately, the account only has 1 tweet and 55 followers.
There’s something to be said about leveraging a time-sensitive opportunity – especially on social media.