Have you ever wondered why users choose to unfollow you on Twitter? Compiled by fellow Twitter users, this article will address the common reasons that your number of followers continues to slide. Don’t worry if you’re guilty of some of these… I provide simple solutions to improve your Twitter presence!
1. REPETITIVE CONTENT & EXCESSIVE RTs
@jenniferbakerco On Twitter: “pushy” business content, excessive retweets, repetitive content. Most people are pretty good though
— Cory (@coryquaresma) February 24, 2014
Solution: Your Twitter followers follow you for a reason. It is okay to RT a message, highlighting your business’ commitment, or partnership, but retweeting 30 tweets in 10 minutes may overwhelm your followers. If they were interested in receiving the latest breaking basketball scores or a live-stream of political campaigns, they would follow those respective accounts.
2. IN-YOUR-FACE ADVERTISING
Solution: While it is okay to post content about your business’ products and services, it may be time to evaluate the ratio of business messages to alternative, entertaining, or interesting content. As yourself two questions: “Why do my Twitter followers choose to follow me?” and “What types of tweets garner the most interaction and engagement?” Try to take action on those two elements.
3. LACK OF GOOD & INTERESTING CONTENT
Solution: Develop a simple social media strategy. This will outline the content, frequency, and voice of your Twitter account. This will ensure account managers adhere to internal policies to produce and share good content, when appropriate, as well as responding politely to any interaction.
4. SPAM DMs
Solution: If your account has been creating and sending unsolicited SPAM direct messages (DMs) change your Twitter password immediately. Visit Twitter.com > Click the gear (top right) > Select Passwords. This should solve your problem!
5. SOMEONE ELSE’S THOUGHTS
@JenniferBakerCo If the tweeter doesn’t have any of their own thoughts or at least a sense to filter what they retweet, I’m not interested.
— Christina Parfitt (@CJ_Parfitt) February 25, 2014
Solution: This problem echos some of the opinions above. Developing a social media strategy will ensure that your business produces good content that your followers will be interested in. Having guidelines about RTing (frequency and type) is also essential. Remember: Not everything that you are interested in, is of interest to your followers.
I hope that this blog has shed some light on Twitter do’s and don’ts. Thank you to everyone who submitted their thoughts and opinions on this week’s question! There will be additional questions in the future… stay tuned!