February 2013

5 Tips to a Professional Facebook Personal Timeline
February 25, 2013 In Blog No Comment

Since its introduction to the marketplace in 2004, Facebook has experienced substantial growth with personal timelines and business pages. There are over 1 billion personal timelines and over 42 million business pages (with more than 10 “likes”).

As a small business owner or entrepreneur you’ve taken the necessary steps to secure your personal privacy; however, it is equally important to ensure your profile displays the information you choose!

Here are 5 tips to ensure your Facebook timeline is professional:

1. Work & Education Section

This is an entrepreneur’s opportunity to shine! Located in the About section of the Work and education jennifer baker consultingpersonal timeline, users have the opportunity to include a link to their business’ Facebook Page, as well as a brief section of text describing their business’ products and services. Including a link to your website as well as a method of contact (email/phone) is also recommended. This section of information should be public, so that friends and non-friends can read more about your business. Click the globe, which indicates the information can be publically viewed.

2. Contact Info: IM Screen Names

Allow users the opportunity to connect with you on alternative mediums. Is your business using Twitter? Include your Twitter username under the IM Screen Name section. This also can be used for BBM, Google Talk and many others! Again, click the globcontact informatione, which indicates the information can be publically viewed.

3. Website

The goal of many businesses is to drive traffic to their website. Highlight your company website on your personal Facebook timeline. In the website section, simply type in your website and click “Save.” Again, click the globe, which indicates the information can be publically viewed.

4. Likes

Yes, we know that you “Like” lots of movies, music bands, restaurants, and celebrities – but do you really want your clients to know that too? Probably not. While they will still be accessible to you, choose to hide your Facebook “Likes.” Click on your Likes, and then click “Edit.” Click the lock for all the categories, including “Other Pages You Like”, which indicates the information is accessible only to you.

Favourit Likes Edit2

5. Photos

While you may want friends the ability to access your photos, you may not want clients Wedding Photo Album Privateand strangers access to your photo albums. Navigate to your photos section, and view the privacy for each album. (Note: This is a good opportunity to delete any old and unwanted albums!) Next to the number of photos will be an icon that indicates the privacy setting. Select “Friends” or “Custom” (if you have lists) for each album. Confirm that no albums have the globe, which indicate they are public!

Do you have any great tips you would like to share? Leave a comment below!

Jennifer Baker Consulting

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Managing Facebook Interest Lists
February 21, 2013 In Blog No Comment

A few months ago I posted about Facebook Interest Lists, a collection of friend’s timelines, pages, and subscriptions. The Interest List appears in the left-column of the Facebook Newsfeed page and can be accessed by clicking it. The number next to the list indicates the number of new updates to view (See Image).

The Interest List allows Facebook users to receive all the updates from members of that list, whether it be “Business,” “Clients,” or “Family.”

If you’re thinking about updating and customizing the list, here’s how:

1. On the left-column of the Facebook Newsfeed, select the list to update.

Social Media Interest Lists Facebook

2. In the top-right, click Manage List

Manage Facebook List

3. Select “Edit List”

4. In the top-left, select either “Friends,” “Pages,” or “Subscriptions” to add to the list

Adding to List

5. To add, click the Friend, Page, or Subscription

6. Click “Finish”

I love using Interest Lists because it helps to organize the information I receive via my Facebook Newsfeed. Try them out and let me know what you think!

Jennifer Baker Consulting

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Group Pin Boards
February 20, 2013 In Blog No Comment

This past weekend my best friend from university asked me to be a bridesmaid in her upcoming October wedding. Flattered – I said YES!

Although I wasn’t overly excited to plan my own wedding, I am looking forward to lending a hand to plan the intricate details of her wedding. One problem: She lives in London, Ontario and I live in Kingston.

Ah ha! There’s a social media platform for that: Pinterest!

Pinterest allows users to work together to develop collaborative pin-boards, which are called Group Pin Boards.

Pin Boards Group

Group Pin Boards allow users to:

–          Share their ideas asynchronously

–          Collaborate regardless of location

–          Comment on boards pins with their own opinion and thoughts

–          “Like” pins that they feel are important or valuable

To create a Group Pin Board

1. Visit your Boards

2. Select the Board you wish to make a Group Pin Board

3. Click “Edit Board”

4. Under “Who Can Pin,” begin typing the other individual’s name

Edit Pinterest Settings

5. Once you’ve added all the users, click “Save”

You’re done!

While I will be using a Group Pin Board to help plan a wedding, they can also be used for many other purposes and functions. Have you used a Group Pin Board? Share your comments below!

Jennifer Baker Consulting

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Learning Journal: Week 6. Brock University 4F34
February 15, 2013 In Blog No Comment

Finally, it’s done; assignment #2 was submitted earlier this week. I have to admit that this assignment was a struggle. There was so much information, but such a small page/word limit.

It’s times like this when I remember being in elementary school and complaining about 150 word requirements. Fellow students and I would painstakingly count each word to ensure we met the word count threshold (Note: Kids, this was before computers and the word count feature).

Now 20 years later I am complaining that 8-10 pages is not enough space! That said, the research required for this assignment opened my eyes to new organizational situations and considerations.

My assignment focused on how technology advances coupled with an individual’s age, effects their willingness to learn. (Sounds like something I do for a living, eh?). I started the assignment with the assumption that as adults age, their willingness to learn decreases. I was happy to learn that it is the opposite. An excerpt from my paper:

While younger employees have grown-up in a technology savvy society, older adults have not had the same opportunity. Rizzuto (2011) coined the term “Grey Digital Divide” as the “gap between technology use and access between older and younger workers” (p. 1613). This gap should not assume disinterest among the older generation. In fact, many older workers are interested in technology and have a desire to upgrade their skills and expertise. Mayhorn, Strong, McLaughlin & Rogers (2004) believe “adults are actively seeking training programs” and that there is “an increasing demand and interest in e-learning courses about computer technology” (p. 186). As a result age should not be considered a factor to an unwillingness to participate in workplace training opportunities. 

In reality, adults are actively seeking learning opportunities as they relate to technology. I had first-hand experience of this occurrence this week when I held my first full-day social media training seminar. The room was filled with individuals who were 40+ and seeking information about this new online marketing medium. They were active participants, who were eager and excited to learn.Graduation

I am certainly happy to learn that adults are willing to learn and try new opportunities as they relate to technology. This positive mentality will further develop my social media training business.

Jennifer Baker Consulting

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Facebook Notification Settings
February 13, 2013 In Blog No Comment

Are you getting too many notifications from Facebook? There is friend requests, pokes, event invites, event cancellations, comments on your links, comments on photos of you, comments on your answers, comments after you answer, people you may know… the list goes on and on. In fact taking a quick look at my personal profile, I have unsubscribed from 71 notifications – but still get the notifications I want to receive.

Here is how to subscribe only to the notifications you want:

1. The next time you open Facebook view your notifications, which is indicated by the globe in the top navigation bar.

2. Click on the globe.

Globe Facebook

3. At the bottom of the notification list, click “See All.” This will allow you to view all of your past notifications from Facebook.

4. Scroll down to a notification that you would like to unsubscribe from, like a game request.

5. Hover on that notification, a small “X” will appear to the right.

6. Click “Turn Off”

Turn off Facebook Notifications

7. You’ve successfully subscribed from that game notification!

Repeat this step until you’ve successfully unsubscribed from unwanted Facebook notifications.

Jennifer Baker Consulting

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