Whenever I meet with individuals, it is inevitable that I am asked: “Why do we need to be on social media?”
At the beginning of my career, I always thought “Why WOULDN’T your business be using social media?”
I quickly realized that what they were asking was, “What are the benefits to my business?” Whether you realize it or not people are searching for your brand on social media sites like Facebook, Twitter, LinkedIn, Instagram, and YouTube. What information is awaiting them when they reach these social media platforms? Do you have a polished site that is active and engaging, or do you have a site that was started in 2010, and has 3 updates since?
Here are three quick benefits to your business using social media.
1. New Communication Channel
The younger generation, like GenYs and Millenials, crave information – quick and dirty… and they don’t want to spend time looking for it. Through sources like Twitter, Facebook, and Instagram they can subscribe only to the updates that they need.
While the majority of the population walks around with a mobile phone, the preferred mode of communication is texting, tweeting and Facebook posts. Millenials prefer to communicate through short, one-off messages – a format that is found through social media sites. Is your business there to communicate back?
2. Gain New Clients
Now that you have a social media presence, what are you doing to actively recruit or sell to new clients? While it is important for your social media accounts to have a personal voice, it is important to let your customers know that you’re open for business. Consider adding applications to your Facebook Page that draw customers to your online shop/marketplace, or consider highlighting past clients through photos that they submit and tag.
3. Manage Your Online Presence
What are people saying about your company? Has your company been tagged on Instagram? What are fellow tweeters tweeting about your company? Whether you like it or not, it’s happening! It’s important to develop a strong social media presence to respond and interact with these mentions.
Here are some searches you should do:
- Facebook Pages
- Instagram (http://web.stagram.com)
I hope this clears up some misnomers about social media. Take a few minutes this afternoon and search out your company, and let me know what you find!