In early 2012 Facebook introduced the Facebook Timeline layout for business pages. This new layout allowed business’ the ability to create and maintain a visual image on Facebook that was consistent with their corporate branding policies and procedures. As small business owners, therefore, it is important to take advantage of this opportunity to create and maintain a marketing presence on Facebook that is consistent with your company’s brand.
There are three main ways to develop this consistent brand image:
1. Cover Photo
The cover photo is the main image that is located at the top of your business page and is meant to be a visual representation of your business’ products and/or services. This image, however, does not come without its share of rules. For example, this cover photo cannot contain contact information like email address and phone numbers; price or purchase information; or, any call to action, like “Get this product now.”
Size: 851px by 315px
Location: Top of Page
Here is an example of a great cover photo.
2. Profile Picture
The profile picture is the small square image that will be used whenever your page creates posts, or comments on posts. It is important, therefore, to use an image that represents your business. In many cases this image will a business’ corporate logo. However, in professional industries like financial planning and real estate where individuals are the face of their business, many individuals choose to use their professional head shot.
Size: 180px by 180px
Location: Left-hand Side, within Cover Photo
Here is an example of a great profile picture:
3. Application Images
Finally, application images are the last piece to the branding puzzle and are located underneath the cover photo in the top portion of your business’ page. A page can add applications like ETSY stores, Twitter feeds, YouTube accounts, RSS feeds, iFrames, or create individual and unique pages for their needs. Once an application is added to a page,
the outward facing image can be customized.
Size: 111px by 74px
Location: Under the Cover Photo
Here are some great examples of application images:
These three quick tips will help your business develop a consistent brand image!