I know you’re out there… people who have set-up their business’ social media presence via Facebook personal profiles rather than Facebook business pages.
Pages are designed for professional, commercial use so that artists, bands, businesses and organizations can maintain a presence on Facebook. Pages have the option to be managed by admins who have personal Facebook profiles.
Personal profiles, however, are designed specifically for (you guessed it) people, and are designed for non-commercial use only. There are also a few other problems you may encounter:
- Your Business Will Be Difficult To Find. Pages are visible and searchable via Facebook search option, as well as indexed on search engines, but Facebook personal profiles cannot. Using a personal profile will hamper your chances of being found.
- People Won’t Like Your Business. A Facebook business page allows users to freely “like” pages. If your business is set-up using a personal profile, individuals will have to “request” to become a “friend.” Many people (myself included) do not “friend” businesses as they will have access to my personal information.
- Capacity Issues. I have heard that personal profiles are limited to 5,000 friends. Setting up your business as a page, however, allows you an unlimited number of fans!
- Your Business Cannot Take Advantage of Applications. There are a great number of useful applications (like Google+, Pinterest, MailChimp) that have been designed exclusively for business pages. Don’t limit the opportunity to enhance your business page.
If you have made the mistake of developing a personal profile for your business, Facebook has a solution. Click the below link to migrate your page: http://www.facebook.com/pages/create.php?migrate