It’s April. It’s Monday. It’s snowing. No time like the present to tell you three reasons why your business needs a Facebook business page
1. Facebook Business Pages are indexed by internet search engines.
This means that your Facebook Business Page mimics the feel of a traditional website. The Page is explored by Google Bots, indexed, and made available through search engine results. My Facebook page (facebook.com/JenniferBakerConsulting) actually appears before my traditional website in a quick Google Search!
2. Facebook Pages are visible to everyone
Facebook business pages are visible to everyone, regardless if customers have a personal Facebook account! While Facebook users will be able to interact with your page (i.e. post on your Timeline, upload photos to your page), non-Facebook users will not be able to interact with your page. Non-Facebook users, however, will have access to all your information, timeline posts, photos and events that you include on your business page. Facebook will also prompt non-users to sign-up for Facebook (perhaps how they have 840 million users!) so they can interact with your page.
3. Facebook Pages make it easy to share information about your company
While many traditional websites require the skills of a web designer to update information, Facebook makes it easy for small business owners to tinker with information. Facebook page owners have the ability to customize the look-and-feel of their page including, cover photo, profile picture, applications, application images, highlighted posts and much more! As a result, many small business owners feel empowered when utilizing their Facebook page.
I hope this inspires you to sign your business up for a Facebook business page!